Tourism projects make up a large part of our strategic business at AV GROUP INTERNATIONAL. Tourism now needs to account for an as high as possible proportion of GDP and that is driven by extensive investment that is being made in the sector, both publicly and privately. Many countries have identified Tourism as the driver for significant growth. The international experts take a systematic approach to every aspect of your project.
“Travel and Tourism accounts for US$7 trillion dollars, or 9.5% of global gross domestic product (GDP) and it supports 266 million jobs worldwide.” World Travel and Tourism Council.
We focus on three key areas: Policy and Development, Project Planning and Management and Destination Marketing.
Public policy and framework play a fundamental part in the development and success of tourism initiatives and form the backbone of the tourism expertise. We work together with local offices and governmental bodies to fully develop a strategy based on technical skill and international best practices to create viable long term schemes that will create value and sustainability. At this stage of the development, we offer a range of services to scope out public policy, examine the long term development and the likely economic impact they will have, develop master plans, specific concepts, feasibility studies, strategic, operational and marketing plans.
We work with local or national tourist organisations, countries, regions or communities, providing a thorough diagnosis of the territory in question, and a proposal for developing a tourism and leisure strategy with a five to ten year action plan.
If required, we can also create a master plan for strategic sites and carry out an audit of existing tourist operations. Further work could include the development of a brand strategy for the territory and its implementation over a one to three year period.
THE HEALTH AND WELLNESS SECTOR
We are taking special care of the Health and Wellness sector because it has a major growth potential related to tourism demand of the incoming and domestic type, both in bathing destinations and in investments oriented only towards leisure and wellness. We offer a full range of consulting services that make a difference in hotel and spa performance. From preliminary market research and feasibility work that helps determine if, what and how a property should be created, positioned and run in a given location to asset management and success.
We focus on:
- Wellness Community Master Planning
- Destination Retreats
- Lifestyle & Wellness Centers
- Resort Spas
- Urban Hotel Spas
- Medical Spas
- Health & Fitness Clubs
- Day Spas