|Posted by AV GOLF INTERNATIONAL on December 15, 2013 at 5:30 AM|
Hello, my name is Kelly Blake Moran; I am the golf course architect with AV GOLF. I have played golf for over 45 years, and designed golf courses for over 29 years.
There has never been a more exciting time for golf in India. Developers in India have the wonderful opportunity to benefit from the lesson learned by the Western world upon the conclusion of their most recent golf boom. These lessons are:
1) It is critical to grow the game by developing shorter courses and innovative practice facilities where new players can feel comfortable and build confidence and where advancing golfers can refine their skills, particularly their short game skills.
2) Architects need to keep the game within the reach of all golfers by charging reasonable design fees and proposing reasonable construction budgets. The right architect will keep the challenge reasonable, not too difficult as to discourage players, and the architect will dedicate a lot of time to their designs and avoid mass produced styles that are repetitive, broiler plate designs.
3) Developers need to know that ultimately architect name recognition means nothing to their bottom line and is much less important as compared to having a golf course that reduces the developer’s financial risks, and is financially viable for many years to come.
4) Architects like Ashish and me know through experience that creativity and attention to details are requirements from the very beginning. A well-conceived routing plan that incorporates the site’s natural features, minimizes earth moving, and provides challenging and strategically invigorating design will always attract golfers of all abilities, and can be built for an amount that makes it a great business venture for the developer/client.
India is on the cusp of setting the standard for what golf will be like in the country for many years into the future. In our view there are clear and critical choices to be made based upon previous experiences with golf booms in other international markets. That is why we desire clients who want to build the right kind of golf courses because we intend to be a positive force that shapes the future of golf in India. We will design golf courses that inspire all levels of players to play the game for a lifetime, golf courses that fit well within the natural landscape, that are custom made to the site, and that hide the hand of man in their creation, golf courses that provide a beautiful setting around which residential and commercial communities can thrive, and golf courses that are wise investments for our clients for many years to come.